Buzzzzzzzzzing in you ears driving you CRAZY?


Tinnitus — that ringing and buzzing in your ears that won’t stop — is a common condition among millions of Americans. Its impact on your life can be serious. Anxiety, depression and loss of sleep are common side effects. This may be especially true if tinnitus is accompanied by unknown hearing loss, as is the case in 90% of tinnitus sufferers.

Tinnitus has a variety of causes. Experts suspect that the ringing sound is the brain trying to adapt to a loss of hair cells, the nerve cells inside your ear that translate sound into electrical signals for the brain to interpret. This nerve loss can be caused by long noise exposure, aging, inner ear infection, or a condition called Meniere’s disease.

Every case is unique. But you can take charge.

There are, however, professionally monitored treatment plans and technologies for managing tinnitus and relieving the stress and anxiety it causes in your life. Oticon hearing devices with Tinnitus Sound Support™ can help because they provide amplification and a special sounds program for tinnitus relief. Tinnitus Sound Support™ is a feature that works with BrainHearing™ technology to address your unique condition, your likely hearing challenges, and your personal sound preferences. This individualized, flexible approach gives tinnitus sufferers an option for relief.

Get relief today.

The first step in getting effective relief from tinnitus is to have your hearing evaluated byHearing & Audiology. There is hope — with an understanding of your tinnitus and any related hearing challenges, you can discuss your goals with your hearing care professional and plan a course of treatment.

It’s important to know that you don’t have to live with untreated tinnitus. Learning to manage your tinnitus is the first step to regaining hope and maintaining your health.

Tinnitus Facts


BrainHearing™ – the new big thing


BrainHearing™ – the new big thing

It’s your brain that hears, not your ears. The sounds your ears receive are sent to your brain where they are translated into meaning. If you suffer from hearing loss, your brain tries to fill in the gaps of sounds you don’t hear. This can be difficult and exhausting, and it makes it harder for you to participate in what is going on around you.

Oticon hearing aids feature BrainHearing™ technology, designed to support your brain and help it make sense of sound, with less effort. This powerful approach enables you to:

Organise sounds and orient yourself with your surroundings

Hear better in challenging environments

Understand speech, engage in conversations and switch your focus

Listen according to your personal preferences

BrainHearing technology is based on four key features:

Speech Guard E– superb speech recognition

Speech Guard E protects speech clarity and details for you to easily understand what is being said – even in noisy surroundings.

Spatial Sound – locate the sources of sound

Spatial Sound supports your brain’s natural ability to sense where sounds are coming from – even in noisy situations. This helps you know where to focus your attention.

Free Focus – zoom in on what’s most important

Free Focus consists of automatic zoom functions to help you easily focus on the most important sounds. It helps you shift your focus from one conversation to another.

YouMatic – shape the sound to suit you

The way you hear is as unique to you as your DNA. YouMatic is a tool to personalise your hearing instruments to your unique and personal hearing preferences and needs

Contact us today to speak to one of our fully qualified audiologists or to organise an appointment.

Brainhearing Teachnology


Top five ways hearing aids make you look good


Hearing And Audiology via Oticon People First

Top five ways hearing aids make you look good

Contributed by Debbie Clarkson, staff writer for Healthy Hearing | Tuesday, August 11th, 2015

According to the Hearing Health Foundation, nearly 50 million Americans experience hearing loss, yet only one in every five people who would benefit from wearing a hearing aid actually wears one. Why? While some cite financial reasons or don’t believe they have a hearing problem, there are those who are concerned wearing hearing aids will make them appear weak or look old.

We disagree. In fact, here are five of the top reasons we believe wearing hearing aids makes you look good.

You have more energy to do the things you love

Hearing aids don’t have to
cramp your style! Check out
these five reasons to seek
treatment for your hearing loss!

You might find it hard to believe that hearing aids can give you more energy, until you realize there is such a thing as hearing loss exhaustion. This occurs as the result of the extra mental energy your brain expends to keep up with conversations at work or school. While people with normal hearing can multi-task — look up information on their smartphone or watch a television program and respond to verbal cues in a conversation — people with hearing loss must use that energy to concentrate on lip reading and deciphering verbal cues and gestures. Hearing loss can cause emotional exhaustion, too, leading to increased levels of stress, anxiety and depression.

The good news? If a hearing healthcare professional diagnoses you with sensorineural hearing loss and prescribes hearing devices as treatment, they can alleviate this problem. Even though hearing devices won’t restore your hearing to normal, they amplify sound, making it easier for your brain to process them. And when your brain isn’t working so hard to understand what its hearing, it gives you more energy to spend on the things you love to do.

You can be part of the conversation

There’s nothing more frustrating than not being able to hear the conversation during family gatherings or in social situations. It’s equally as frustrating for those who are trying to communicate with their friends and loved ones who are hard of hearing. The solution? Get your hearing tested by a hearing healthcare professional and seek treatment immediately if they prescribe hearing devices. Forget what you heard from relatives or friends who purchased hearing aids ten years ago. Not only are today’s hearing aids more comfortable to wear, they are also better able to distinguish speech from background noise. Talk to your hearing healthcare professional. Tell them your hearing expectations and what types of activities you participate in on a daily basis. Ask if your hearing center offers a trial period so you can test your hearing aids in different listening environments so you can choose the hearing device that works best for your lifestyle.

Not only will you be able to participate in conversation easier, you’ll most likely enjoy life more, too. Studies conducted with individuals with hearing loss indicate those who wear hearing aids report a higher satisfaction of quality of life, specifically improved communication in relationship communication, intimacy and warmth of family relationships, emotional stability, a sense of control over life events and perception of mental and physical health.

You can pretend you’re a super hero

C’mon. Who didn’t think Lee Majors was sexy as the Million Dollar Man? With today’s hearing aid technology, almost anyone can pretend they have bionic hearing. If you haven’t seen a hearing healthcare professional lately, you may not know that hearing aids have changed a lot over the last 10 years. Depending on the type of hearing loss you have, you may be able to wear a hearing device that is virtually invisible.

If you’re more of a James Bond wanna-be, think of your hearing healthcare professional as your own personal Q. They can help you select a Bluetooth -compatible hearing device to work with your favorite personal electronic devices, such as smartphones, computers and MP3 players.

You look fashionable

Depending on the type of hearing loss you have, you may not be a candidate for one of the invisible hearing aids. No worries — there are plenty of ways to incorporate other models into your own fashion style.

Be colorful. Most manufacturers make hearing aids in a variety of colors for both children and adults — with accessories to match. Choose your favorite color and, if you need additional “bling,” customize them with your choice of stickers and sparkly accents.

Accessorize. Thanks to a variety of online manufacturers, you can accessorize hearing aids according to your own personal style. Does your child like animals? Invest in an assortment of sea animal clips to keep their hearing aids securely in place. Do you follow a professional sports team? Choose colors and logos to show your team spirit.

You’re a role model for good health

Untreated hearing loss can lead to a variety of other health-related problems or be an indicator of other serious medical issues such as:

Alzheimer’s and dementia. According to the Hearing Health Foundation, those with even mild hearing loss are twice as likely to develop dementia. This risk increases with the severity of hearing loss.

Depression, anxiety and stress. Researchers from the National Institute of Deafness and Other Communication Disorders (NIDCD) have found a strong relationship between hearing loss and depression.

Brain atrophy. Researchers from Johns Hopkins and the National Institute on Aging found brains of older individuals with untreated hearing loss shrink faster.

Increased risk for falls. Because the ear plays a role in balance, hearing loss can lead to an increased risk for falls. Studies suggest even mild hearing loss can triple your risk.

That’s why it’s important to have your hearing tested — especially if you suspect you have hearing loss — and to seek treatment immediately if you’re diagnosed with hearing loss. Remember, you’re never too young or too old to be a role model, especially as it relates to good health. When friends and family members see your proactive approach to hearing loss, they will be more likely to address the situation quickly when they experience it themselves.

Top five ways hearing aids make you look good


Exercise and Better Hearing


Exercise and Better HearingHearing And Audiology is delighted to announce its Sponsorship of the Cambridge Bowling Club. We are proud to support our Local Community and look forward to our association with the Cambridge Bowling Club and all its members in the future. Lawn Bowls is a great opportunity to be active, make new friends and get involved in the social and bowling life offered by clubs. You can really get involved at whatever level appeals to you. Lawn bowls can be played by anyone of any age and at many levels from casual social bowls up to the elite level….. and it a great way to exercise!

Do you exercise every day, without fail? Yeah, me neither. But a very interesting study from the American Speech-Language-Hearing Association (ASHA) found that as people age, their ability to hear is directly tied to their heart’s health.

What’s the connection? Good cardiovascular health increases blood flow in your body, including the blood that flows to your head. This keeps your ears hearing and functioning well. Although cardiovascular health is important at any age, the distinction in hearing is noticeable in those 50 and over. In fact, the study shows a person in their 50s who is in good shape can hear as well as a person in their 30s.

The U.S. Surgeon General’s report on Physical Activity and Health recommends that everyone engage in some type of exercise on a regular basis. Our research shows the benefits to aerobic exercise in most age groups when cardiovascular fitness is attained. This means large muscle movements, such as walking, bicycling, and swimming, for at least 20-30 minutes at a time, five days per week.

The older a person is, the more important it is to maintain or increase aerobic fitness, which is directly related to increasing cardiovascular health. This will positively affect many well-known health risk factors, as well as hearing sensitivity.

Cardiovascular fitness contributes to better neural integrity in the cochlea, specifically the outer hair cells by ensuring ample supplies of oxygen-rich blood to surrounding organs. Another possible explanation is that people who are heart-healthy maintain overall health better thus limiting damage to hearing due to noise exposure, medications and disease.

Recent advances in medicine and positive changes toward healthy lifestyles have challenged some long-held assumptions about “inevitable aging changes” — including age-associated hearing loss. Impaired hearing in older years has always been considered as something to be expected. But age-related hearing impairment is a complex disorder, with involvement of both environmental and genetic factors. Although significant hearing loss is present in approximately 1 out of every 3 Americans aged 65 years and older, hearing sensitivity can be maintained very well into those “older” years.

The exception to these findings would be a hearing loss with a genetic component or a family history of hearing impairment.

If persons with low cardiovascular fitness could improve to just a moderate level of fitness, that the benefits would include a variety of parameters, including hearing sensitivity, and that hearing levels would be maintained as if they were younger, longer. Sit less. Move more. Hear better!


P: (08) 9388 8003



Hearing Loss and Dementia Linked in Study

Hearing Loss and Dementia Linked in Study

John Hopkins Medicine

Release Date: February 14, 2011

Seniors with hearing loss are significantly more likely to develop dementia over time than those who retain their hearing, a study by Johns Hopkins and National Institute on Aging researchers suggests. The findings, the researchers say, could lead to new ways to combat dementia, a condition that affects millions of people worldwide and carries heavy societal burdens.

Although the reason for the link between the two conditions is unknown, the investigators suggest that a common pathology may underlie both or that the strain of decoding sounds over the years may overwhelm the brains of people with hearing loss, leaving them more vulnerable to dementia. They also speculate that hearing loss could lead to dementia by making individuals more socially isolated, a known risk factor for dementia and other cognitive disorders.

Whatever the cause, the scientists report, their finding may offer a starting point for interventions — even as simple as hearing aids — that could delay or prevent dementia by improving patients’ hearing.

The new study, published in the February Archives of Neurology, focused on 639 people whose hearing and cognitive abilities were tested as part of the BLSA between 1990 and 1994. While about a quarter of the volunteers had some hearing loss at the start of the study, none had dementia.

Volunteers were then closely followed with repeat examinations every one to two years, and by 2008, 58 of them had developed dementia. The researchers found that study participants with hearing loss at the beginning of the study were significantly more likely to develop dementia by the end. Compared with volunteers with normal hearing, those with mild, moderate, and severe hearing loss had twofold, threefold, and fivefold, respectively, the risk of developing dementia over time. The more hearing loss they had, the higher their likelihood of developing the memory-robbing disease.

Even after the researchers took into account other factors that are associated with risk of dementia, including diabetes, high blood pressure, age, sex and race, Lin explains, hearing loss and dementia were still strongly connected.

“A lot of people ignore hearing loss because it’s such a slow and insidious process as we age,” Lin says. “Even if people feel as if they are not affected, we’re showing that it may well be a more serious problem.”

The research was supported by the intramural research program of the National Institute on Aging.

Hearing Loss and Dementia Linked in Study

Hearing affects everything between your ears


Hearing affects everything between  your earsHearing affects everything between  your ears

If you’re like most people, you’re used to thinking of hearing as something that happens in your ears. What people often don’t think about is what happens between their ears, in the hearing part of their brain. That’s where sound becomes information that has meaning. Your brain has to work hard to make this happen.
When the sound signals from your ears are compromised, your brain has to work even harder to fill in the gaps. This extra effort can take its toll. In fact, studies have shown that, over time, hearing loss can lead to isolation and depression.
That’s why it makes sense to take care of your hearing health the same way you care about the rest of your health: There’s a lot more riding on it than just your hearing.
Hearing affects everything b etween your ears.
What happens when you have a hearing challenge? The natural relationship between your ears and brain is disrupted.
It takes more effort to follow what is being said.
You feel more tired at the end of the day.
Hearing Care is Health Care.

Special Offer During June….Receive $300 Off each Premium Oticon Alta BrainHearing™

CALL (08) 938888003
*conditions apply